Dave’s Killer Bread
You Breader
Believe it!

Bread was never cool, then it got sliced and suddenly bread was wearing leather jackets and elbowing juke boxes. Then it got old and now it’s back to being uncool. NOW it’s just BORING STINKY REGULAR sliced bread and we’re SICK OF IT ! Which is why we made Dave’s. BEcause Dave’s is the tasty af, never been done before, sUpeR HealThY, coolest thing since sliced bread, sliced bread. It’s rock and roll, it’s magical, it’s wonderful, it’s coated in bird food, and it’s absolutely kiLleR. 

01
Breadsite

Dave’s is coming out with some can’t-live-without-utterly-incredible-beyond-belief merch and we’re sticking it on our breadsite. Come and get your Bread Crocs, Breadkini, any number of Grateful Bread dancing Toast tye-dye tees, and OF COURSE a toaster that toasts toast on toast ! its CoOl! 

02
Bread & Breakfast

Dave’s is so killer we think you should live in it. The Bread and Breakfast is a getaway dedicated to the kick-assery of bread.

This is our TacoBell hotel. A fully immersive, branded, bread experience.

03
They dun runned oft wif all da bread

 yOu LoVe BrEaD and you’re embarrassed to say it bc its lame af to luv bread. But just to show you how much you can’t live without it we’re sending bread bandits to take it all off the shelves. Imagine a world without Dave’s, sad, bland, noo sammiches.

But don’t worry, the bread thieves aren’t tossing it, instead they’re Robin Hooding it all up in this bread box and are donating the stolen goods to local food banks and shelters.

04
You BUTTER believe it

Humans made bread. Then we made butter. Then some medieval peasant went nuts with it and put butter on bread and it was awesome. Well, at some point we moved out of the dark ages and sliced bread but we just left butter in some weird stick!? Be so forreal rn. Dave’s is slicing butter for your sliced bread- yup, YOU BUTTER BELIEVE IT, now the coolest thing since sliced bread is sliced butter.  

05
BikBok w/ Dr. Steve Brule

The man who invented health, Dr. Steve Brule, is coming out of retirement to tell BikBok what's so gud about Dave’s. It's yummy. It's full of seeds. It’s great for horse meat sandos. Your bones need it. Little guys luv it. Blah, blah, blah. Point is you should eat Dave’s…
FOR YOUR HEALTH.

Copywriter: Colee Whitacre

Art Director: Bella Borenstein